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June 03.2025

2 Minutes Read

Boost Your Small Business Video Marketing with AI Eye Contact!

Before and after image editing, video marketing for small business.

Transform Your Videos with AI-Powered Eye Contact

Ever felt awkward while recording a video because your gaze drifts off away from the camera? Many small business owners face this common issue while trying to engage their audience. The good news is that Kapwing's new AI Eye Contact feature can enhance your video's professionalism and engagement significantly in just a few clicks!

What is the AI Eye Contact Feature?

The AI Eye Contact feature from Kapwing automatically corrects where you’re looking in your video. By aligning your gaze directly with the camera lens, your audience will feel more connected. This is especially beneficial for content creators, small business owners, and marketers who make promotional videos but might be uncomfortable on camera. This tool allows you to easily fix your footage without needing to reshoot!

How to Use Kapwing's Eye Contact Feature in Simple Steps

Step 1: Create a free account on Kapwing.
Step 2: Upload your video from your device or by pasting the URL.
Step 3: Click on the timeline and find the AI tool called Eye Contact.
Step 4: Click 'Correct Eye Movement' and let the tool process your video.

In just a few minutes, your footage will look crisp and engaging, giving you the confidence to share it with your audience!

Why Eye Contact Matters in Video Marketing

Using video marketing for small business can be tricky, especially if you’re unsure how to communicate effectively through the lens. Eye contact is a critical element of connection. The visual engagement not only makes your audience feel involved but also portrays trustworthiness. Whether you’re a YouTuber, TikToker, or just promoting your small business, having direct visual engagement is vital.

Real-World Applications of the Eye Contact Feature

Imagine you're vlogging and, instead of looking at your audience, you're gazing out into the scenery. With Kapwing’s tool, you can fix this in seconds! You’ll appear engaged and direct for your viewers, enhancing the overall experience and effectiveness of your video. No more redoing footage!

Take Action Now: Enhance Your Video Content

If you want to improve your video marketing for business, start utilizing Kapwing's AI Eye Contact feature today! Engaging going beyond just visuals—learn more about how easily you can boost your video content's authenticity and effectiveness!

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