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October 31.2025

2 Minutes Read

Discover How Threads Gained 150 Million Daily Active Users and What It Means for Marketers

Threads Daily Active Users abstract icon on black background.

The Rivalry Heats Up: Threads Now Has 150 Million Daily Users

Meta's Threads has reached a significant milestone, boasting 150 million daily active users (DAU) just months after its launch. This impressive rise from 100 million DAUs as of last December shows substantial growth and indicates a strong desire for an alternative to Twitter, especially following the tumultuous changes happening at Elon Musk's X app.

AI and User Engagement: A New Era

Notably, users are spending more time on Threads—about 10% more than earlier reports suggested—thanks in part to its evolving AI recommendation system designed to deliver more relevant content. According to Mark Zuckerberg, this integration of AI not only enhances user experience on Threads but also positively affects engagement on Facebook. While Facebook's increases are modest, the significant engagement seen on Threads showcases the power of Adaptive Content Curation (ACC).

Building for the Future: User Experience Improvements

One key area of focus for Threads has been improving user experience. As Threads evolves, it is shifting away from solely using Instagram engagement graphs to make content recommendations. Threads chief, Connor Hayes, is hopeful that new features like topic tags and algorithm control options will help users discover engaging content more relevant to their interests. This adaptability is crucial as social media platforms increasingly battle for user attention.

Advertising Expansions: Monetization Strategies Emerge

As Threads scales its user base, it is also rolling out new advertising options globally. The introduction of video ads and various new ad formats is a strategic move aimed at leveraging user growth for enhanced monetization. This is vital for Meta, which is actively seeking revenue sources amid competitive pressures and evolving user habits.

What Does This Mean for Businesses?

For business owners and marketing professionals, Threads represents valuable opportunities to engage with new audiences in the current social media landscape. Threads' rapid growth means that capturing attention on this platform could lead to significant brand visibility—especially as users transition from more established and possibly saturated platforms like X.

Take Action: Embrace the New Opportunities on Threads

As the competition between Threads and X intensifies, businesses can consider implementing marketing strategies tailored for Threads. Engaging with content that resonates with users creates strong brand loyalty and leads to more meaningful interactions. Don't miss out on the chance to be part of this new digital frontier—start strategizing your Threads marketing plan today.

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