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September 15.2025

2 Minutes Read

Why Holiday Shoppers Expect Fewer Discounts in 2025: Insights for Affiliate Marketers

Young woman shopping online during holidays with a gift in hand.

The Shifting Landscape for Holiday Shoppers

In 2025, holiday shoppers face tough choices as they gear up for the shopping season. A recent survey reveals that 40% of consumers expect fewer discounts, with 75% pointing to rising prices as a major factor influencing their spending habits. This year, the usual merriment of holiday shopping collides with economic realities that demand careful consideration.

Understanding Consumer Sentiment Amid Economic Pressures

As shoppers prepare for the holidays, many report feeling squeezed by inflation and rising costs. A significant 69% believe that U.S. trade policies will escalate prices, shifting their expectations regarding promotions they typically rely on during this season. Retailers and affiliate marketers must therefore pivot their strategies to adapt to this climate, emphasizing strong value propositions and smart pricing.

Where Consumers Are Shopping

Notably, preferences on shopping platforms are also changing. The percentage of consumers favoring brand-specific websites has plummeted from 61% to just 40%, with many gravitating towards more versatile multi-brand retail channels. This shift illustrates a clear trend: 58% now prefer retail sites, emphasizing the necessity for marketers to refine their affiliate strategies.

Strategies for Affiliate Marketers

Affiliate marketers who rely on traditional discount-driven campaigns may need to rethink their approach. With consumers primarily choosing multibrand retailers, those in the affiliate space should consider adapting by promoting affiliate partnerships that align with these platforms. This requires an understanding of how to market products effectively on channels like Amazon and through broader retail-site strategies.

Actionable Insights for Savvy Marketers

For those looking to capitalize on this shift towards marketplace platforms, consider focusing on how to structure effective affiliate campaigns that prioritize engagement and thoughtful targeting. Use clear messaging that addresses consumer price sensitivities, thereby creating an appealing offer that resonates with holiday shoppers this season. Additionally, explore well-reviewed affiliate programs that allow you to earn passive income online from home—these can provide a steady stream of revenue even in challenging economic climates.

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Why Holiday Shoppers Expect Fewer Discounts in 2025: Insights for Affiliate Marketers

The Shifting Landscape for Holiday Shoppers

Understanding Consumer Sentiment Amid Economic Pressures

Where Consumers Are Shopping

Strategies for Affiliate Marketers

Actionable Insights for Savvy Marketers

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