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November 20.2025
2 Minutes Read

Why Meta's AI-Based Vibes Feed Struggles to Engage Users

Meta’s AI-Based Vibes Feed diverse scenes including ancient Egypt, cute creatures, and a playful dog

Meta’s Vibes Feed: An Emerging Player in AI Content

As Meta rolls out its latest AI feature, the Vibes video feed, many in the business and marketing sectors are left questioning its viability. Initial excitement following the launch at the end of September saw a surge in downloads, with the app reportedly downloaded 8.8 million times in October alone. However, it appears that this spike in downloads may be more of a passing curiosity than a sustained interest.

Understanding User Engagement: Numbers Tell a Story

According to recent data from Business Insider, while Vibes boasts around 30 million monthly active users, it has only about 2 million daily active users, indicating a potential retention issue. This translates to a significant drop from initial engagement, raising questions about the true value users find in the AI-generated content provided by Vibes. Notably, most of the growth appears to be concentrated in emerging markets like India and Brazil.

The Challenge of ‘AI Slop’ and User Expectations

The term “AI slop” has emerged to describe the low-quality video content being pushed through Vibes, highlighting concerns among users who prefer original, high-quality material. Platforms like YouTube are moving away from such mass-produced content, which makes Meta's approach seem increasingly questionable. Yet, within certain markets, this 'slop' strategy seems to find footing; internal Meta data shows users in India leading in daily interactions.

The Future of Meta’s AI Strategy

This scenario underscores a growing divergence in user expectations and content quality on social media platforms. While Vibes may boost short-term engagement numbers, its long-term success will depend on Meta’s ability to enhance content quality and user experience. Marketers and business owners must stay attuned to how these trends evolve, as they could directly affect how brands engage with consumers online.

This situation is pivotal for businesses, especially small companies without defined marketing departments. By observing how users interact with AI content frameworks, brands can adapt strategies that prioritize authentic engagement over mere traffic bursts. The challenge is clear: moving beyond passive consumption to nurturing dynamic user interactions, which ultimately defines successful digital marketing in the modern age.

Takeaway: What Does This Mean for Your Business?

For business owners and marketers, the developments surrounding Meta's Vibes feed present both challenges and opportunities. Engaging users with creativity and genuine value is essential if a brand is to effectively capitalize on social media technology. Whether grappling with AI integration or content creation, prioritize understanding your audience's preferences to ensure your brand does not miss emerging trends in the rapidly evolving digital landscape.

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Why Snapchat's CEO Opposes Australia's Teen Social Media Ban

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Discover LinkedIn’s New Humor-Fueled Campaign for Premium Success

Update The Bold New Direction for LinkedIn Premium LinkedIn is shaking things up with its latest campaign dedicated to promoting its Premium subscription packages. The professional networking giant is aiming for significant growth in subscriber numbers by cleverly addressing the realities of job hunting. With predictions indicating that by 2026, 50% of the workforce will be exploring new job opportunities, this initiative could not be more timely. The Use of Humor to Connect with Job Seekers This campaign, creatively developed in partnership with McCann, represents a departure from LinkedIn's traditional corporate messaging style. Instead of the usual stiff approach, humor is being employed as a tool to engage potential subscribers. Lines such as "LinkedIn doesn’t make your boss easier to deal with, but it does connect you to your next one" encapsulate the blend of reality and humor designed to resonate with users. By embracing the awkward moments of workplace life, LinkedIn hopes to cultivate trust and relatability among its audience. Why LinkedIn Premium Stands Out Currently, LinkedIn Premium enjoys a market edge, generating an impressive $2 billion annually from subscriptions, significantly outperforming its competitors like Snapchat+ and X Premium, both at $1 billion. This advantage is tied to the unique value that Premium membership offers, including advanced job-seeking features and enhanced visibility to potential employers. The recent surge in interest, evidenced by a nearly 50% increase in subscribers in the past two years, demonstrates the platform's appeal to both job seekers and businesses. Looking Ahead: The Role of AI and New Features As part of its growth strategy, LinkedIn is not limiting itself to humorous promotions. The platform is also looking to leverage artificial intelligence to create new features that could enhance user experience further. The rollout of the ‘All in One SMB’ offering signals LinkedIn’s desire to support small and medium-sized businesses, opening new avenues for engagement within this crucial demographic. Conclusion: Embracing the Future with Humor By combining wit with genuine insights into the job-seeking process, LinkedIn is poised to re-engage those who might have previously overlooked its Premium offerings. As business owners and marketing professionals navigate the complexities of recruiting the right talent, understanding these new dynamics is essential. The shift towards a more relatable, humorous brand persona could indeed usher in a new era of growth for LinkedIn Premium.

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